Monday, November 17, 2014

How to Photograph your Crafts

1.   Use natural light I take my pictures by a window. The ideal lightning is early in the morning and in the evenings, but the best time that works for me is during nap time, so I end up taking most photos around 2pm. Not ideal, but it works for me.  I go by the window and set up a white foam board where I can set my items.  Then I take pictures of the product making sure it gets all the light. You see, when I take a picture my ultimate goal is for my viewers to be able to see the product in the same way I am able to see it in person.

2.   Show different angles - Imagine you are at the store shopping, you pick up an item and look at it all over: the front, the back, the sides, the seams, etc. Those who shop online want to get the ‘whole’ picture (no pun intended!) of the product before making a purchase.
Try to show the size of your product. You can measure it and write it out in your description, but people tend to go by visuals, so show them the size of your baby shoes in comparison to your hands, or wear the scarf and pull it up so you can show how much it will stretch. 

3.   Clean background – remove any clutter, furniture, or anything that could distract the viewer from the product you are showing.

4.   Set up the scene – Show how your product could be used. If it’s a coaster, show it with glasses. If you made a bookmark, show with some books. Think of a magazine, each product has been set up to show it’s effectiveness. 
If photographing amigurumi, then show your new handmade toy along with other toys that will suit the theme. Some time ago, I made a whale, which I photographed next to a boat. Have fun setting up the scene for your items!

5.   Colors – Choose colorful yarn, a rainbow scheme, ombre tones, and earthy tones to photograph your products. Make your product attractive to the eye! Think of your items as a candy. Yes. Be creative with your color combinations. Look through magazines, research fabric trends, google ‘Fall 2014 trendy colors”, walk around Target’s for inspiration, etc.  Keep a photo log using a pinterest board, cut out pictures, take photos when you are out, etc. If you find something attractive and you can use that for inspiration, chances are you will be able to make a new item that will be attractive to consumers as well.

6.   Treat every picture as a sale – As excited as you might be about the new stitch your learned or the new item you are making for the shop, refrain from posting a cluttered picture to social media. The first picture will be remembered and it will determine whether the person goes back to your page to see the item again or not.  I strongly encourage you to treat each picture as proof of the quality of your work. 

7.   Be personal – If you want to share how you are working on your orders, take an inviting picture. For example, have your coffee, your crochet (or knitting), and good light! You may also use an app to use a nice filter for your pictures. Taking this type of picture makes people feel like they are part of the room where you are working. More so, it makes your job look enjoyable.

Photo Credit: Claire from cthandmade
Etsy Shop: cthandmade
Instagram: cthandmade 

What are your tips for taking good pictures of your crafts?  Do you have a time of the day or a place where you like to go to take pictures?  Let me know in the comments! 

~ Fabi 

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